Thursday, September 3, 2020

Root Metaphors in Understanding Organisational Behavior Essay

Root Metaphors in Understanding Organizational Behavior - Essay Example Similitudes give a more clear comprehension of the confusing and complex qualities of hierarchical conduct. A portion of the representations that have been utilized after some time concerning hierarchical conduct incorporate life form, culture, machine and political frameworks. This paper will examine a portion of the root representations that have been utilized to depict associations. Associations as Cultures Culture alludes to a method of a people thus authoritative culture indicates an example of essential presumptions received inside a gathering. These suppositions demonstration like the standard and any new part needs to learn them (Phegan, 1996: pp. 25). These standards oversee the association of individuals inside an association and the working relationship with those outside the association. They characterize direct for different circumstances (Parker, 2000, p.56). In investigating associations as societies, the Hofstede’s social measurements hypothesis recommends that associations embrace a culture as controlled by the area they are situated in (Hofstede, 1991, p. 43). Authoritative culture differs starting with one country then onto the next. A familiarity with multiculturism is significant for any association. For example, if an association situated in Britain decides to stretch out its tasks to the Arab countries, at that point it needs to think about the part of religion that is a significant piece of the lives of the Arabians. Consequently, the association will change its way of life to suit its Arabian representatives. As indicated by Hofstede (1980, p. 67), national and provincial social groupings influence hierarchical conduct. Various investigators have portrayed hierarchical culture in different manners. Arrangement and Kennedy have four societies (Deal and Kennedy, 1982, p.34). The ‘work-hard, play hard’ culture is one where the individuals from an association put a ton of energy into their work to be among the best. Such associations are result situated. Associations like cafés have embraced such a culture. The ‘tough fellow macho’ culture is a high hazard and prize arranged culture. Likewise, such associations center around the present as opposed to long haul objectives. A case of this would be the police power. Procedure culture works for okay and moderate criticism situated associations. These associations, watch a great deal of administration. Banks and insurance agencies fall into this class. Finally, ‘bet-the-company’ culture is normal with associations that are engaged with high hazard business that gives moderate criticism (Hartnell et al. 2011, p. 12). A ton of arranging and work is placed into the acknowledgment of objectives. Oil organizations and airplane fabricates are a portion of the associations with such a culture. An organization’s culture decides its yield as brought up by Denison et al. (2004, p. 98-109). A solid culture is one where the staff a djusts themselves to the standards and satisfies the hopes. In such societies, work advances easily and the association effectively understands its objectives and targets. Moreover, a solid culture association benefits in that the workers have high inspiration (O’ Reilley et al., 2006: p. 487). In addition, authoritative culture builds group cohesiveness. Various offices and divisions inside the organization intently cooperate. This cultivates amicability. This thus advances consistency. The staff finds their specialty and can without much of a stretch organize their exercises. When they embrace the standards, they realize what is anticipated from them and work easily in staying aware of the standards. Consequently, it likewise shapes

Saturday, August 22, 2020

Canadas Economic and Political System in Context Research Paper

Canadas Economic and Political System in Context - Research Paper Example Liberal vote based system is a political framework found all through the created nations of the Western world and one in which there are the two disciples and spoilers. Liberal vote based system is seen by numerous individuals as the perfect political framework which has its underlying foundations in the antiquated Greek customs, while others feel that it isn't the best type of administration. What is a liberal popular government? For some, liberal vote based system is described by widespread testimonial, free and reasonable races, and an open society wherein a majority of supposition is regarded. In this unique circumstance, the activity of political force and move of this force happens through serene methods. In a great part of the world, vote based system guarantees political dependability and equitable principles of administration indicate political authenticity. As indicated by the precepts of vote based system, everybody has given a voice and the chosen political authorities in a just system get authenticity from the way that everybody has been given a voice in the political procedure. Because of the reality races are seen as being free and reasonable, the ideological group or system which is chosen gets authenticity from the way that the political race was genuinely challenged. Liberal majority rule government has prompted the spread of stable political systems in nations, for example, Great Britain, Canada, the United States, and Australia.

Friday, August 21, 2020

Petrys View Of Victimization In The Street Essays -

Petry's View Of Victimization In 'The Street' In The Street, by Ann Petry, Lutie and her child Bub, just as the greater part of the characters, are plainly depicted as casualties. One is eventually persuaded that their exploitation and the boundaries they face are a direct result of race. Race is unmistakably the primary deterrent for Lutie and Bub. It is what keeps them away from leaving ?the road?. Naturally introduced to preference, they are essentially recommended a future. The three characters which best speak to the exploitation of African-Americans and ladies are Bub, Lutie, and Min. The fundamental snag confronting Lutie is clearly the shade of her skin. This kept her from having the option to propel how she would have preferred to. The way that Lutie is a lady adds to her battle considerably further. Ladies need to manage male predominance and being deceived by men, notwithstanding being a minority. Both Lutie and Min attempt to break free these requirements, at the end of the day come up short on the grounds that the u ndertaking lies further than inside themselves. This story is an ideal case of the battles African-Americans, and specifically, ladies, need to suffer, and an ideal representation of the endless loop that keeps them unfit to accomplish the lives that they needed and buckled down for. There was a power that was keeping African-Americans in the city, and as indicated by Ann Petry's perspectives, it was the framework wherein they were living. Lutie is confronted with being a solitary parent. She should give kid care just as acquire cash to keep her and her child alive. Her life is a twofold edged blade, since she should be at home and working simultaneously: an outlandish errand. On account of these two components and the undetectable obstructions they present, it is unthinkable for Lutie to accomplish the existence she wants for herself and Bub. In the start of the story, Lutie had to make a move and bolster her family on the grounds that Jim couldn't get a new line of work. She left her family and home and sent all her income to help them. In that time, it was hard enough for a lady to find a new line of work, not to mention an African-American lady. Petry challenges that the most accessible activity to them, was being a servant. Lutie had the option to find a new line of work working for the Chandlers. The depiction of the Chandlers was an away from of the racial partitions at that point. Lutie was awestruck when she saw the way of life that they drove. The extravagances they had could never be open to somebody like Lutie. Despite the fact that she respects their way of life, she abhors the effect cash has on them. At the point when Jonathan Chandler slaughtered himself, it was then she understood that cash was the main thing that this family had. She was keen on the way which cash changed a self destruction she had seen s ubmitted all the way before her very eyes into a mishap with a gun(Petry 54). It was then that she started to detest the family. The way that African-Americans were subject to whites for work made it difficult for them to ever be on a similar level. They were reliant on the white race basically, to live. The expanding reliance made it increasingly hard to ever defeated the predominance. The information on this is the thing that infuriates Lutie. Mother, for what reason do white individuals need minorities individuals sparkling shoes?(Petry 71). Where it counts, she realized that regardless of how hard she functioned, she could never live the manner in which they did. In any case, she didn't need the bigot psyche to cut her down. She started to reprimand the white race for the hardships she was persevering. I don't have a clue, Bub, she said at last. In any case, its for a similar explanation we can't live anyplace else yet in places like this...(Petry 72). She needed to get away from the road, and put forth an incredible attempt. ...They'd never get her in their earth trap...She'd battle her direction out(Petr y74). Be that as it may, later we discover that this determination is without any result. Lutie needed Bub to have a superior life and ascend over the road. She endeavored to give this to him. She could do it, also bring him up so that

Monday, June 15, 2020

Themes in the Picture of Dorian Gray - Free Essay Example

The Picture of Dorian Gray by Oscar Wilde, first published in 1890, was extremely controversial. Many considered it morally wrong because of the things it portrayed (SparkNotes). But the main elements it portrayed, its themes, were common ones. The idolization of beauty and youth begins on page one and continues on through until the end. Art is also introduced on page one, before page one really, and its effects are felt throughout the entire book. A constant battle between good and evil takes place throughout the entire story. These three things play major roles in the movement of the plot and largely affect the main characters we see. Dorian Gray is beautiful. This is the first thing we know of him. We also learn that is young, not even of age yet. After knowing him a short time, Lord Henry tells Dorian youth is the one thing worth having and someday, when you are old and wrinkled and ugly, you will feel it (Wilde, 20). These comments show that Lord Henry, and most of society, associate youth with beauty. They also show the idolization that takes place of such youth and beauty. It seems to be the only thing that people seem to notice of him. Sibyl Vane doesnt know his real name, but she knows he is good looking and young. People, Lord Henry included, assume that because he is so beautiful and so young-looking he is innocent and unmarred by the world. Beauty and youth act as a revitalizing agent for the characters. Basil creates the best works of his life when he becomes friends with Dorian. When Lord Henry, a married man, sees Dorian for the first time, feelings are awakened in him he hasnt felt in a long time, f eelings his wife doesnt even give him. As Dorian falls into the wrong ways of life, he is brought back to something close to his normal self when he becomes obsessed with beautiful things like jewelry and fancy tapestries. Every portrait that is painted with feeling is a portrait of the artist, not of the sitter (Wilde, 5). In the story, Dorian comes in contact with three works of art: the portrait of himself done by Basil, Sibyl Vanes acting (for that is a work of art), and the yellow book given to him as reading by Lord Henry. All three works of art show Dorian something he truly wants in life. They also change his life in some form or fashion. The portrait shows him how beautiful he truly is and makes him realize that he doesnt want to lose his beauty. Without the painting, Dorian wouldnt have made the wish that kept him young. Without the painting, Dorian would have shown the world how bad of a person he could have been. Without the painting, he might not have become such a terrible person. He might have not done terrible things, knowing the world could see all the scars and marks on his body. Sibyl Vanes act is the first time that Dorian falls in love. It shows him what he really wants out of a wo man and a lover. Her lack of acting, during her last performance, leads to the fight between her and Dorian which leads to the first change in the picture and her taking her own life. The portrait changing for the first time leads to a change in Dorian. It makes him realize what happens when he does something that would mar his body. It leads to him realizing that he could do terrible things without having to pay for the consequences. Sibyls death leads to another new chapter in Dorians life because he realizes that he can cause people to do terrible things and get away with them. The yellow book forces him to realize what he is truly doing with his life and makes him work for change. It takes a while for that to happen though. When Basil finishes the portrait, he says he can not exhibit it because I [Basil] have put too much of myself in it (Wilde, 2). He is afraid that it would make Dorian dislike him. Later on, however, he asks Dorian if it would be all right if he exhibited the painting. This shows that Basils feelings for Dorian change over the year as Dorians pulls away from him. He stops feeling things for Dorian that he needs to hide because Dorian becomes a terrible person and Basil doesnt want to be around him. Sibyls acting before meeting Dorian is the rawest form of emotion. She doesnt realize that what she is portraying is fake because she has never experienced that before. After meeting, and falling in love with Dorian, she realizes that her acting is fake and stops trying because she has the real stuff. The battle between good and evil is a fight that has been fought since the beginning of time. There are two examples in this story. Basil and Lord Henry are constantly fighting over how to treat Dorian and how to nourish his growth as a human being. Basil wants Dorian to be the perfect gentleman. He wants to stay the sweet, innocent, young thing he is at the beginning of the story. Lord Henry wants to change Dorian as much as possible. He thinks it is a game to change Dorian, to make him question what he thinks and what he does. Basil wants to encourage Dorian in everything he does. When he falls in love with Sibyl, Basil acts if its the best thing in the world. When Sibyl cant act and Dorian thought, Basil still encourages him to love her. Basil goes to Dorian as he falls into the darker side of life and tries to reason with him. Lord Henry does right the opposite. When Dorian tells him that he will marry Sibyl Vane, Lord Henry tells him not. He encourages Dorian to leave the play, and Sibyl, when they realize how bad of an actress Sibyl is. He doesnt seem to notice or care it is being rumored that Dorian is destroying young mens lives. The fight begins the moment Lord Henry meets Dorian and continues through until the end of the book. The other battle of good versus evil is fought within Dorian himself. He has two little people standing on his shoulders, giving him contradicting advice. He wants to be good. He really tries to be good. But he falls off the wagon. He is constantly seeking new feelings he has not yet felt before and he finds them by doing things on the wrong side of life. This battle wages inside him until he kills Basil. He then realizes that he wants to be good, wants to do the right thing. Even then, though, he has to fight to do that. Lord Henry tells him he is being stupid for wanting to do that, that he has done nothing wrong, and that makes him question himself. But eventually, he does the right thing. To repent for all his sins, he tries to destroy the painting and kills himself. Though at its publication, it was considered controversial, The Picture of Dorian Gray portrays main themes that can be found in most works. The idolization of youth and beauty causes a lot of problems in this book. Art changes how the characters think about the world and themselves. The battle between good versus evil is fought from page one until the end. These three themes play major parts in the story of Dorian Gray and change all the characters in some form or fashion.

Sunday, May 17, 2020

Marcom Tactics for Gatorade G2 - 2287 Words

INTRODUCTION The US sports drinks market is highly competitive. It accounts for the highest worldwide sports drink consumption. A sports drink is a deviation of an energy drink which aims at rehydration, sports performance and muscle recovery. The major players in this US market are Gatorade by PepsiCo amp; PowerAde by Coca-Cola. Gatorade Gatorade is accepted as the market leader of US sports drink market with nearly 75% market share as at 2008 (Sports Business Daily, 23 July 2009). The study analyses the marketing mix of Gatorade in US market with special concentration on its Marketing Communications. It was introduced in 1965 as a thirst quencher by four medical researchers at University of Florida. The name for the drink came from†¦show more content†¦* Advertising The advertising activities of G2 are two fold, online and offline. The objective of their advertising strategy is to increase awareness of benefits of G2 and reinforce that idea with an aim of differentiating the products and persuading customers towards purchase. Offline advertising Gatorade used ‘Float’ commercials, which features sportsmen and women such as NBA’s Dwayne Wade and gymnast Chellsie Memmel. The advertising repeats Mohammed Ali’s Quote â€Å"Float like a butterfly and sting like a bee† which supports the brand slogan in a way that floating portrays lightness in calories and sting like a bee portrays the ability to accurately hit performance targets. By employing high repetitions of advertisements during sports events such as Super bowl, the most watched event in US TV, they ensure high exposure to their brand thereby increasing awareness amp; recall of G2. Their print advertisements such as Gatorade Double Life mainly focus on sports magazines such as Sports Illustrated, Bounce and Dime as they carry a synergy with their target audience of Athletes, professional or non-professional. The TV advertising benefits for G2 in terms of Clout against cost as it reaches a large number of people which reduces cost per head. But it can also be argued that clout is low with both mediums as they cannot be personalized. However, there is

Wednesday, May 6, 2020

Pros and Cons of Legalizing Marijuana - 2690 Words

Marijuana Angela Stackhouse 05/07/09 Marijuana The uses of marijuana amongst teenagers has increased over the years making it the most accessible drug in America as well as one the most beneficial due to its medical uses. According to the article of Marijuana Use Among Youths Is a Serious Problem, written by the National Center on Addiction and Substance Abuse at Columbia University (CASA) (2004), stated that the uses of marijuana has impacted the youth in many ways due to the unknown factors of marijuana such as admittance to treatment facilities, and being admitted into emergency rooms. The CASA took the con side of the argument dealing with the issues of marijuana use with teenagers. The second article Marijuana Should Be†¦show more content†¦Propaganda techniques used by the authors in the articles where not ones that stand out but they where used to swing the reader. First technique used in the CASA article that had no backing was that marijuana use amongst teenagers has hospitalized many of them. This technique was a scare tactic because the article never showed a statistic to back the claim but those words would stay with the reader. Lynn used a technique to relate the reader to situation; for example, Lynn stated that many politicians used marijuana and if they where caught it would have ruined career opportunities. The tactic makes the reader relate to the article as well as feel comfortable with the use of marijuana because high ranking officials have used marijuana. The National Center on Addiction and Substance Abuse at Columbia University (CASA) is probably one of the most credible sources of information on the issue of substance abuse. For this article the survey conducted by the CASA had 1,987 teenagers participate to gain insight on marijuana use amongst the youth. CASA’s results where calculated in 2003 and the report was produce and copyright in 2004 making the information pertinent. Lynn Zimmer is a professor of sociology at Queens College in New York and coauthor of a book titled Marijuana Myths. Lynn’s resume speaks for itself making her knowledgably on the topic of marijuana use. This article could be look at as notShow MoreRelatedEssay on Pros and Cons of Legalizing Marijuana1880 Words   |  8 PagesPros and Cons Of Legalizing Marijuana Marijuana is a very common street and recreational drug that comes from the marijuana plant. The plant that produces marijuana, as is well known, is the hemp plant cannabis sativa. The pharmacologically active ingredient in marijuana is tetra-hydro-cannabinol. Marijuana is used to heighten perception, affect mood and relax. It is estimated that about thirty percent of adults in the U.S. use marijuana. Many people think marijuana is harmless. It is not.Read MoreEssay on Legalizing Marijuana: Pros and Cons1599 Words   |  7 PagesIn 2007, $42 billion was spent on the marijuana prohibition. That is more money than the war on drugs spent on all types of drugs three years before when $40 billion was spent all together. Why is our government focusing on a drug that can be called merely harmless to those who use it? Why is this drug getting more money spent on it than drugs that are highly addictive and life threatening? Marijuana is not as dangerous as people may want it to seem. Marijuana is a product of the Cannabis staviaRead MoreEssay on Pros and Cons of Legalizing Marijuana557 Words   |  3 Pageslegalization of marijuana is a very debatable subject, some people think it is bad and should be illegal, and some people think it is good in some ways if used properly. It should be legal because it has few negative effects, it serves other purposes than getting people stoned, and it is better than other drugs. Many advocates say â€Å" Marijuana is a common drug used by many people.†(Sandra) A lot of people think marijuana has numerous amounts of negative effects on the body. Marijuana helps the bodyRead MoreShould Marijuana Be Legalized? Essay1030 Words   |  5 PagesMarijuana should not be legalized There are many reasons why marijuana should not be legalized. There are also reasons why marijuana should be legalized. However, the cons for legalizing marijuana outweigh the pros, which lead to why marijuana should not be legalized. The topic of marijuana is extremely important in our society and one worth investigating. It was a blast finding information that I didn’t know about this topic. In this essay, I will break down facts, statistics, and data aboutRead MoreShould Marijuana Be Legalized?870 Words   |  4 Pages Legalize Marijuana In my opinion I think marijuana should be legalized across the country because it does benefit a lot of people with autoimmune problems, anything that weakens the immune system, cancer, M.S., and more. Doctor’s believe that the prohibition of marijuana causes the public more harm than good. Those are some of the pros. Some of the cons of legalizing marijuana is it has an addictive nature, it can alter a user s perception, is popularly known as a gateway drug, does damageRead MoreMarijuana: For Better or For Worse?1740 Words   |  7 PagesMarijuana is a harmful drug and should not be legalized. Marijuana is the most commonly used illicit drug used in the United States. It is a plant that grows from the ground however, it contains many harmful toxins. There are many pros and cons for the legalization of marijuana although there are more cons than there are pros; one being that children are the ones who abuse marijuana the most. Surprisingly, against other beliefs, marijuan a smoking actually does impair the user’s ability to drive aRead MoreShould Marijuana Be Legalized?1224 Words   |  5 PagesLegalizing Marijuana Many different web pages and read over the information that they provided and this is what is found. The debit for this topic is all over the place some say we should some say we should not legalize marijuana. The three main topics that will going to go more into depth with are the medical benefits, monetary benefits and the renewable benefits. But first, let a bit about marijuana, so other names for it is weed, herb, pot, grass, bud, ganja, Mary Jane to name a few. MarijuanaRead MoreShould Marijuana Be Legalized?1463 Words   |  6 PagesLegalizing marijuana is the most argumentative issue in United States. It has been discussed for many years. There are many debatable questions that need the final answers such as: Should Marijuana be legalize and taxed? Should medicinal marijuana in all states? Should the issue be addressed at the national or at the state level? Everything has its own pros and cons, so does legalizing marijuana. It can reduce the pain in medical purposes, prevent consumers from consuming marijuana illegally, andRead MoreEssay about Should Marijuana be Legalized?968 Words   |  4 PagesShould marijuana be legalized for recreational or medical use? This is a debate that has been happening for quite some time and this is not just a debate that is happening among people. There are many that have taken sides including medical personal and government officials. Currently in the United States there are two states in which recreational use of marijuana is legal; Colorado and Washington. There are three states currently that have pending legislation to legalize recreational use; CaliforniaRead MoreLegalizing Marijuana For Recreational Use1362 Words   |  6 Pageslegalize marijuana for recreational use. Similar to the age limitation set for buying and consuming alcohol and smoking of tobacco products, Colorado has set the age limit for recreational use for adults who are at least twenty-one years of age and over to use an ounce of this drug. A ccording to the drugabuse.gov website, the drug marijuana is defined as a greenish-gray mixture of the dried, shredded leaves and flowers of Cannabis sativa—the hemp plant. After two years of legalizing marijuana, Colorado

Evaluation and Analysis of Leadership in 21st Century

Question: Using relevant theories and models critically evaluate and analyse the leadership of a 21st century leader of a (business, government or not-for-profit) organisation. If you were in the position of the leader, what could you do to be a better leader and make a stronger impact on the followers and on the situation? Answer: Leadership in the 21st century: Any economy in this world faces a crisis in the field of leadership. The area of leadership is not confined to business and firms, the covers the field of politics, government, education, religion, non-profits. Any system pillars the characteristic of trust. It takes years to build but fraction of section to destroy. The trust developed within organization is recognized in the leaders. So it is necessary to place deserving and effective leader in the top. The 21st century leaders are more concerned with power than to trust. In most cases we see that the failure or disintegration of an organization has occurred due to selection of wrong leaders and giving them too much power than they deserved. These leaders violate the ethical norms in search of power and disintegration of the organization is not their lookout. So trust is what that needs to be inculcated in a leader. To analyze what kinds of leader must correct this scenario we need to know what is a leader and what functions they have? Defining leaders in the next phase. The process of organizing and directing a group of employees to work for the betterment of the company is performed by a leader. The task of a leader is not just confined to lead a group or a project but it is necessary for a leader to inspire and motivate other employees so that they can achieve the objective effectively. The functions of leader include realizing oneself, communicating the vision in an efficient way, trust building among the employees and making an effective effort to recognize ones own leadership potential. (www.etsu.edu, 2009) The definition of leadership is dynamic in nature. The need of a good leader is very much in demand to executive a plan successfully. It is believed that a good leader can make a weak plan work smoothly and on the other hand a bad leader can ruin the best plan in the business. So it is necessary to have an effective leader. (Tracy, 2014) Over a period of time, a number of theories have evolved: Trait theory/ Great Man- The combination of relevant set of skills and traits can give rise to a leader. This theory was developed on the basis of intelligence, perseverance and the aim set by an individual, he can be well characterized as a leader and be treated superior to any ordinary individual. Some of the traits and skill that a leader must possess is flexible with situations, aloof towards social environment, assertive, cooperative, dependable, dominant in a way to inspire and direct others, energetic about any venture, persistent with the quality of work, ability to tolerate stress and responsible towards work allotted. Some of the skills that a leader must have include being clever and intelligent, being creative, ability to innovate, fluent conversant, diplomatic and tactful in demanding situations, organizing and administering ability, persuasive in nature and skilled socially. Behavioral theory- the concept that people are not born with certain traits that can make them a leader, is the pillar of this theory. Leaders are recognized from the work they perform. An individual having the quality of defining and learning things smoothly can be transformed into a leader. Participative leadership- a despotic decision taken by a leader may not prove to be an effective one. The role of a participative leader is to involve all his fellow employees, subordinated, seniors and stakeholders in a decision making. A leader first put forwards a decision, he then attends to the relevant feedback and then formulates his decision. Now this leader is doesnt have a very strong participatory style. A very strong participatory style is seen when the entire team participates in a decision making collectively. Also a leader must be careful as not to ignore his subordinates by listening to opinions and not considering it. This may lead to cynicism and betrayal feelings reciprocated from the subordinates. Three styles in respect to the participatory theory are recognized which is called as Lewins three Participatory leadership styles. They are: Autocratic style- when a leader makes a decision without consultation of the subordinates. This may be because the opinions suggested by the subordinates might not influence or affect the decision making. Democratic style- here the leader involves the employees in the process of decision making but the final decision depends on the leader. The democratic style can cause a problem when there are a range of suggestions and reaching an equitable final decision is difficult. Laissez-faire style curtails the involvement of a leader in the decision making. Laissez-faire style is seen when the employees make their own decisions and no central coordination is required. Situational leadership- a good leader must be alert with the social environment and other situational factors. Here there are three forces that direct a leaders action. The forces in the situation The forces in the follower The forces in the leader The theory on situational leadership recognizes the style of leader to be variable. Contingency Leadership- when a leader considers contingent factors and other situational factors in its decision making then they are known to be contingency leader. Transactional theory- the role of a transactional leader is to execute his subordinates in an activity exchange regime. Incorporation of rewards and recognitions encourages the employees. it must also be the role of a transactional leader to set structures of work to his fellow workers. Transformational theory- In order to catapult a common objective to a higher level, a transformational leader inspires the employees to change perception, expectations and motivations. (Cherry, 2015) The two main components of a transformational leader are to develop a vision and sell the vision. The chairman and CEO of Starbucks, Howard Schultz made an effective effort to initiate a microlending program programs in collaboration with Community Development Financial Institution. There was a time when small businessmen could not get credit and a situation of unemployment prevailed in the US. It is when Schultz came up with this idea of convincing the American citizen to participate in a donation campaign which would be lend out to small businessmen who would eventually generate job opportunities. This program was to generate $350 million worth lending and create jobs. Schultz had taken the help of Starbucks branch, his employees and the dedicated customers. This is an example of participatory leadership who involved all the people associated with his company for a common objective. Schultz depicts the role of a situational leader who by considering the then condition of unemployment in the US initiated a program. What the banks and government failed to do, Schultz made it poss ible. (NOCERA, 2011) French and Raven has formulated five sources of power: Positional Power which is again categorized into three types of power exercised by a leader. they are: Reward power- A leader has power to reward his subordinates if he follows his instructions. Coercive power- A leader has the power to penalize his subordinates if he violates his instructions or doesnt follow the leaders instructions. Legitimate power- A leader exercises power based on his hierarchy position in the company. A top position of a leader gives them the power to issue orders. Personal Power is divided into two types of power: Expert power- the power that is executed if the leader has superior and expertise knowledge. Referent power- power exercised when the leader possess a charismatic personality. (Businessballs.com, 2015) Leader and her leadership story: There are diverse groups of leaders from a wide arena of racial, socioeconomic nationalities and religious background. The leaders can be specified not from their designation but from their work. Half the leaders are CEOs and the other half consists of young , mid-career and non-profit leaders. Taking up the story of Andrea Jung gives us a vivid knowledge of how leaders are born and transformed. Andrea is the CEO of Avon Products. Avon is one of the top beauty direct seller in the world and is the largest micro-lenders who lend credit to several numerous sales representatives globally. (Avoncompany.com, 2015) Andrea Jung was one of those women who quit her job from Neiman-Marcus without any other job. She then joined Avon products and becoming a CEO changed the structure of the companys vision. The company, Avon which focused on selling beauty products was not just the vision anymore, Jung made sure that the mission should focus on women empowerment. Avon had gone from 1.5 million to 5.5 million increased in workforce and was successful in acquiring economic independence through their own efforts. Avon Foundation for Women raised and were rewarded $1billion to reinforce health and empowerment issues, this made it the largest women oriented corporate benevolence around the world. (Lublin, 2014) Jung is a lady of stern determination. Notwithstanding, hindrances she came up with ideas to innovate the Avon Products Inc. Jung was initially hired as the president of the marketing group for the US operations. Applying the trait theory, Jung had combined her skill of assertion, cooperation, determination and dominance that led her to introduce Avon Apparel line, which was a success in one short. With her trait of constant innovation, she came up with a unique slogan of Just Another Avon Lady in 1995, a step towards re-branding her company as younger and hipper. Becoming the first ever female CEO of Avon was not a quality that Andrea Jung was born with. Her behavior, performance of her work and her potential to control the company led her to the seat and designation that itself had weightage. From the assumptions of the Behavioral Theory, we learn that no individual is born with leadership qualities embodied in him. It is the work from which an individual is recognized as a leader. This is like the story of Andrea Jung. Andrea Jung gave us the inspiration for fighting to end the violence against women with which she is personally associated and received award in its recognition. Jung also took a step forward to end the epidemic called breast cancer involved with other public-private partnership. Also these leadership qualities of Andrea Jung can be associated with a lot of theories in leadership. Some theories in connection with Andrea Jung was already mentioned. In the advent of extending women empowerment in the world, Jung has cited an example of a participative leader. In the process of lending credit to the sales representative, the objective of the company of involving the employees is achieved. Now, Jung had taken an initiative to introduce a brand new line of mixes of women apparel which can be related to the transformational theory of leadership. Jung had successfully inspired her workers and herself to concoct innovate ideas and features to start a new line of business under the same brand name. and this proved to be a success. Jung inspires Avon ladies to sell directly a buyer in the household which involves the role of a transactional and participative leader. Transactional leaders demands the role of transacting with the fellow subordinate in order to improve the business which Jung had repeatedly done to accomplish her objective in the business to empower women. Her main concern was with the country situation of the world and he r focus was singular in nature. Being the women in power, she was always wanted to do something to benefit the women who are often deprived of their right and power. One such happening instilled in the minds of Jung to do something for the women. The violence that were prevalent in every household had been an unfavorable situation for the society hence she established public-private partnerships and led a mission to end this torturous violence against women. Jung was again successful in this. Another incident that needed mention was the emergence of the epidemic breast cancer that started spreading like wildfire. There was a time when the incidence of breast cancer in the USA covered about 99% of the US population and the death counts covered about 100% of the population. Jung took this epidemic as a cause and a determination to end this. These steps by Jung made her a situational and contingent leader who acted according to the then current situation. Thus the story of Andrea Jungs leadership is no doubt inspiring and galvanizing. (Prevention, 2011) Until the 20th century leaders were more oppressive and powerful ones but leadership in the 21st century has changed the nature of leadership as the people are becoming more knowledgeable than most of their bosses. Employees now have questions regarding their work structure, benefits, payments, time of work etc. So time are gone of powerful leaders who misuse their position and exploit subordinates. (Billgeorge.org, 2007) Discussion on my leadership: It is believed that toughest job is to lead yourself. To inculcate the leader in me, there are six principles that I need to learn: I must gain self awareness to recognize the good and faulty things in me and a scope to rectify myself. Practicing values and principle when things are in your favor is always an easy task. The problem arises when these principles are exercised in times of pressure. I must strike a balance between extrinsic and intrinsic motivations. It is necessary to build a support team to let myself stay focused. It is also required to integrate life and work together. My passion for leadership must be expressed. (Gardner, Avolio and Walumbwa, 2005) Andrea Jung receives the 2010 Clinton Global Citizen Award for her leadership skill. I would have acted in the same way working for women health and empowerment but my focus wouldnt be confined to women. I would suggest any crisis in the economy is following a continuum pace. Either there is recession somewhere in the world to some people are starving to death. My focus as a leader would be to provide employment and empower those who do not have work. Women empowerment is definitely required but employment on a large scale basis irrespective of gender is urgent. Studies show that women work more in women oriented framework. In 2008, Avon product Inc. had been charged with corruption in China under the Foreign Corrupt Practices Act. The charges of corruption were against the employees. Diversification is the other name of business expansion, but it is also necessary to administer official to keep a check in matters related to corruption in the international branches. I would have appo inted more official to prevent the act of corrupt practices. Also there must be a leader follower relationship between employee and the leader. Avon had been delisted by PETA for not testing their products on animals which is a Chinese policy to perform business in their country (Avoncompany.com, 2015). I believe that in order to commence business a particular country, it is important to follow the rules, regulations and policies as mentioned by the country. A leader must be focused not only on the business and its strategy but there are different facets within a business that needs to be attended. It is the duty of the leader to bind the organization together so that there no scope of ill happening within the system. (Bullough and de Luque, 2014) References Avoncompany.com, (2015).Avon Products Inc.. [online] Available at: https://www.avoncompany.com/ [Accessed 13 Feb. 2015]. Billgeorge.org, (2007).Leadership in the 21st Century - Bill George. [online] Available at: https://www.billgeorge.org/page/leadership-in-the-21st-century [Accessed 13 Feb. 2015]. Bullough, A. and de Luque, M. (2014). Women's participation in entrepreneurial and political leadership: The importance of culturally endorsed implicit leadership theories.Leadership, 11(1), pp.36-56. Businessballs.com, (2015).Free leadership theory training materials, leadership theories guide - what is leadership? 'how to' leadership, leadership tips, leadership skills educational articles for leadership and management training, how to be an effective leader. [online] Available at: https://www.businessballs.com/leadership-theories.htm [Accessed 13 Feb. 2015]. Cherry, K. (2015).How Do Transformational Leaders Inspire?. [online] About.com Education. 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